How can omni-channel communications become a reality?

It’s clear there are many benefits to be gained from adopting an omni-channel messaging strategy, but delivering true omni-channel communication is a complex venture, with many challenges to be overcome: working with OTTs, the new demands created by RCS, privacy and regulatory compliance, and managing integration with other platforms, to name just some of them.

This HOT TELECOM INSIGHT whitepaper entitled 'Riding the omni-channel wave' examines this complex issue in more detail: the benefits of implementing an omni-channel strategy, the role of carriers, operators and enterprises, and what steps need to be taken to transition from multi-channel to omni-channel communication.